Beyond the Olympics: Why Niche Sponsorships are Gold – Forbes

While the world’s top athletes are competing for gold and glory at the 2012 Olympics in London, a small group of running and biking enthusiasts plan to get sweaty and slimy in another competition on August 12 in Boulder, Co. The Muddy Buddy “mud run,” is scheduled to take place as the Olympic games come to a close.

via www.forbes.com

If you think your company is too small to sponsor or, if you sell sponsorship and wonder if your event or cause has value, read this article.

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