Sponsorship Strategist

What You Can Learn from Apple Music's 2023 SuperBowl Sponsorship

Learn the three top takeaways about why one sponsorship of the 2023 SuperBowl was perfectly aligned. Read more →

3 Causes of Sponsorship Revenue Stagnation

I’ll bet your organization has a practice or two that is thwarting your ability to secure sponsorship revenue, which will make or break your ability to have an event asset. Find out three causes of sponsorship revenue stagnation. Read more →

Gail Bower's Sponsorship Proposal Workshop

Your corporate sponsorship proposal is one of the most pivotal tools in your sponsorship sales toolbox. If you're unsure about yours or simply want to know how to write a corporate sponsorship proposal, this workshop is for you. Read more →

2021: 10 Reasons To Prioritize Corporate Sponsorship Revenue

If 2020 was your year to stabilize in the face of multiple crises, let 2021 be your year to reset your vision and take back control of your future. Among your top considerations is your revenue mix. Based on research my firm co-authored last year, many organizations focused on individual and institutional giving and may have put corporate sponsorship on the backburner, particularly with cancelled in-person events. Here are ten reasons why now is the time to ramp up your corporate sponsorship engines. Read more →

Upgrade Your Sponsorship Program

A big mistake that organizations make with their sponsorship programs is to offer generic levels, such as Gold, Silver, and Bronze levels. If you ever rode a bike with training wheels, think about generic levels as akin to training wheels. Yes, you’re moving in the direction of generating revenue from corporations. But you’re not getting—or offering—the full experience. Read more →

Sponsorship Love in the Time of Coronavirus

Now is absolutely not the time for radio silence. You need to be communicating with your key audiences as personally as possible.  Your sponsors are chief among these audiences. Here's what to do. Read more →

Channel Your #Sponsorship Conversation

Do you channel your business development conversations or amble about aimlessly? Read more →

Surfing, floating...or stalling?

On the last day of a recent trip to Honolulu, cool, onshore winds stoked dark clouds and a morning-long torrential rainstorm. Before the rain started, I went for a run and watched several teenage boys boogie-boarding on Waikiki beach. (I expected to see surfers but later learned that the rough ocean and crazy current are terrible conditions for all but kite surfing.) When you watch surfers, you get into the rhythm of the ocean and start to feel the boogie-borders’ connection to the sea. They’re expectant but meditative waiting for what might be the perfect wave. From your vantage on... Read more →

10 Sponsorship Resolutions for the New Fiscal Year

As you’re plotting out how the rest of 2019 or fiscal year 2020 will be a fantastic year, don’t forget to take a look at your sponsorship-selling habits.  Here are ten to get you started. Read more →

Spark Sponsorship Joy: Tidying Up Your Sponsorship Program

Time for some sponsorship spring cleaning. Follow Marie Kondo's process, which I adapted, to spark joy in your sponsorship program. Read more →