I’ll bet your organization has a practice or two that is thwarting your ability to secure sponsorship revenue, which will make or break your ability to have an event asset. Find out three causes of sponsorship revenue stagnation.
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Your corporate sponsorship proposal is one of the most pivotal tools in your sponsorship sales toolbox. If you're unsure about yours or simply want to know how to write a corporate sponsorship proposal, this workshop is for you.
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If 2020 was your year to stabilize in the face of multiple crises, let 2021 be your year to reset your vision and take back control of your future.
Among your top considerations is your revenue mix.
Based on research my firm co-authored last year, many organizations focused on individual and institutional giving and may have put corporate sponsorship on the backburner, particularly with cancelled in-person events.
Here are ten reasons why now is the time to ramp up your corporate sponsorship engines.
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A big mistake that organizations make with their sponsorship programs is to offer generic levels, such as Gold, Silver, and Bronze levels.
If you ever rode a bike with training wheels, think about generic levels as akin to training wheels. Yes, you’re moving in the direction of generating revenue from corporations. But you’re not getting—or offering—the full experience.
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Now is absolutely not the time for radio silence. You need to be communicating with your key audiences as personally as possible.
Your sponsors are chief among these audiences. Here's what to do.
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On the last day of a recent trip to Honolulu, cool, onshore winds stoked dark clouds and a morning-long torrential rainstorm. Before the rain started, I went for a run and watched several teenage boys boogie-boarding on Waikiki beach. (I expected to see surfers but later learned that the rough ocean and crazy current are terrible conditions for all but kite surfing.) When you watch surfers, you get into the rhythm of the ocean and start to feel the boogie-borders’ connection to the sea. They’re expectant but meditative waiting for what might be the perfect wave. From your vantage on...
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As you’re plotting out how the rest of 2019 or fiscal year 2020 will be a fantastic year, don’t forget to take a look at your sponsorship-selling habits. Here are ten to get you started.
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Organizations hire Gail Bower as their revenue strategist. She works with nonprofit organizations to put more money in their missions and with mid-market and larger firms to put more mission in their money.
An expert on nonprofit-corporate partnerships, she is the author of "How to Jump-start Your Sponsorship Strategy in Tough Times." Gail is a a professional consultant, coach, writer, and speaker, with more than 25 years’ experience in marketing and managing some of the country’s most important events, festivals, and sponsorships. A trusted media source, Gail’s been interviewed about her work for the New York Times, Wall Street Journal, Marketplace, and Time magazine.
For more information, visit GailBower.com.
Gail Bower's Guidebook: How to Jump-start Your Sponsorship Strategy in Tough Times
Does the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts?
Marketing and sponsorship strategist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today.
“A professional GPS system to keep you on a successful track.”
- Steven Wood Schmader, CFEE,
President & CEO
International Festivals & Events Association (IFEA
World)