If you're a small business owner looking for a way to build brand awareness, drive traffic to your store or web site, increase sales, entertain clients, or fulfill a host of other business objectives, consider corporate sponsorship.
The ultimate social medium, corporate sponsorship is distinct from other marketing vehicles because it provides you with an experiential component to allow potential and existing customers to interact with your brand, product or service, face-to-face and heart-to-heart.
Two resources to help you learn more are:
- a recent article on the Fox Small Business Center, entitled What Every Small Business Needs to Know About Being a Sponsor, for which I was quoted a source; and
- an article I wrote, entitled Too Small For Sponsorship? Think Again: How Your Business Benefits, Just Like the Big Guys. Learn more about the sponsorship medium and what it takes to get started sponsoring.
If you sell sponsorship for a nonprofit, event, festival, or other entity, consider small and medium-sized businesses as potential partners for your events and sponsorable programs, a suggestion I wrote about in my book How to Jump-start Your Sponsorship Strategy in Tough Times. Be sure that you provide value to this market and can make a difference in a business owners' bottom line. Also be prepared to educate smaller business owners who may not have considered the medium on how sponsorship works. In fact you might send them to these resources.
If I can answer questions for you as sponsorship buyer or seller, feel free to contact me or submit a question through the comment section.
