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Crazy stats and breaking through

Gail Bower

I just heard a set of astounding statistics from Jill Konrath, author of SNAP Selling and Selling to Big Companies. Your corporate sponsorship prospects are likely to:

  • Have 59 hours of work sitting on their desks waiting to be completed
  • Have about an hour or two each week in time not previously taken up by meetings
  • Let voice mail pick up about 95 percent of the time
  • Receive 150-300 emails a day (and she said they love the delete button!)
  • Want to spend NO time with a salesperson

Here are my questions to you: is your sponsorship offering compelling? Is your sales process strong enough to break through? Are you confident and genuine enough to counter the competition? What's your sponsorship strategy?

 

 

Welcome to my blog SponsorshipStrategist.com!

My name is Gail Bower. I’m the founder and president of Bower & Co. Consulting LLC, a revenue strategy firm that guides nonprofits and associations to become self-sufficient by developing reliable sources of earned and non-dues revenue, including from corporate sponsorship.

Here I share thoughts, ideas, strategies, and perspective gained from my personal experience over 35 years buying, selling, and advising clients on how to improve their corporate sponsorship results.

If your sponsorship program needs a refresh—especially now in these uncertain times—you’re in the right place. I literally wrote the book. I’m the author of How to Jump-start Your Sponsorship Strategy in Tough Times, a guidebook for readers during the Great Recession crisis.

Dive in, poke around, and reach out if you have questions. I want you to become a Sponsorship Strategist, too.

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