Unrestricted income for your operating expenses, such as
marketing communications, is harder to come by these days. Can you afford to
waste those dollars?
Wasting
is exactly what you’re doing if your efforts don’t yield the results you
expect, results such as:
- more
constituents, - more
donors, - more
event attendees, - new
members, - greater
influence with your stakeholders, - greater
visibility, - enhanced
repute, - persuasion
that your cause is worth funding or supporting in a particular way.
Join me for a workshop offered by PANO, the Pennsylvania Association of Nonprofit Organizations, next month, entitled 8
Marketing Communications Mistakes & How to Avoid Them, in Harrisburg and State College, PA, to help you and your staff improve your marketing communications efforts so
instead of draining your resources, your efforts generate new resources.
The amount of information we each
process every day is overwhelming. Getting a clear, compelling
message across to the right audiences to generate the kinds of responses we
need can be a challenge, but one every organization must face.
In this interactive workshop,
you’ll learn more about common mistakes I often see nonprofit organizations make, how to steer clear of them, and what you can do to create a more powerful communications effort. Attendees who
want to get the most out of their investments and time with me will bring
samples of their marketing materials – collateral materials, invitations,
newsletters, ads, promotions, press releases, annual reports, web pages,
eblasts, Facebook pages, Tweets, and other sample social media messages – to critique
with colleagues. You’ll leave with new ideas, new tools, and a new
understanding about ways to improve your organization’s communications efforts.
To learn more, listen to PANO's special podcast, called The Impact of Marketing Communications Mistakes on Your Nonprofit. PANO executive director Joe Geiger
talks with me about common marketing communications mistakes and their
impact.
Will you be there?
