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Gail Bower speaking at the Bridge Conference outside Washington, DC

Gail Bower

If you're attending the Bridge Conference, grab your coffee and head over to my session first thing tomorrow morning. At 8:30 a.m., I'll present 6 Steps to Sponsorship Success: What Nonprofit Leaders Need to Know.

Geared towards nonprofit executive directors considering corporate sponsorship as a way of diversifying revenue, the session will help you understand 

  • what sponsorship is and isn't; 
  • common mistakes nonprofits make, causing them to leave lots of money on the table; and 
  • the process you'll undertake to develop a strong sponsorship program for your organization that yields benefits beyond new dollars.

I'll have How to Jump-start Your Sponsorship Strategy in Tough Times available for sale and will do a book signing at 10:45 in the Expo. Hope to see you tomorrow. 

Welcome to my blog SponsorshipStrategist.com!

My name is Gail Bower. I’m the founder and president of Bower & Co. Consulting LLC, a revenue strategy firm that guides nonprofits and associations to become self-sufficient by developing reliable sources of earned and non-dues revenue, including from corporate sponsorship.

Here I share thoughts, ideas, strategies, and perspective gained from my personal experience over 35 years buying, selling, and advising clients on how to improve their corporate sponsorship results.

If your sponsorship program needs a refresh—especially now in these uncertain times—you’re in the right place. I literally wrote the book. I’m the author of How to Jump-start Your Sponsorship Strategy in Tough Times, a guidebook for readers during the Great Recession crisis.

Dive in, poke around, and reach out if you have questions. I want you to become a Sponsorship Strategist, too.

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