Feed

Reflections on Buckets for the Cure

Gail Bower

After the cause marketing blogosphere lit up with criticism of Susan G. Komen for the Cure's 2010 partnership with Kentucky Fried Chicken, the Cause Marketing Forum reached out to Komen for insights into why it had decided to forge what it knew would be a controversial relationship.Margo K. Lucero, the organization's director of global corporate relations, penned this response:

via causemarketingforum.com

In fairness to all sides of this issue, I'm posting Komen's rationale for the Buckets campaign.

I'm curious: what are your thoughts? What would your organization do?

Welcome to my blog SponsorshipStrategist.com!

My name is Gail Bower. I’m the founder and president of Bower & Co. Consulting LLC, a revenue strategy firm that guides nonprofits and associations to become self-sufficient by developing reliable sources of earned and non-dues revenue, including from corporate sponsorship.

Here I share thoughts, ideas, strategies, and perspective gained from my personal experience over 35 years buying, selling, and advising clients on how to improve their corporate sponsorship results.

If your sponsorship program needs a refresh—especially now in these uncertain times—you’re in the right place. I literally wrote the book. I’m the author of How to Jump-start Your Sponsorship Strategy in Tough Times, a guidebook for readers during the Great Recession crisis.

Dive in, poke around, and reach out if you have questions. I want you to become a Sponsorship Strategist, too.

Get Email Updates



Powered by FeedBlitz