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Virtual invitation: Watch the Opening Ceremony with me

Gail Bower

I have a little secret: I LOVE the Olympics Opening Ceremony. The spectacle. The culture. The ceremony. The athletes’ anxiety. The celebration. Checking out the sponsor tie-ins. All of it.

As
you know, this Friday, February 12, is the Opening Ceremony for the
Vancouver Winter Olympics. It also happens to be my birthday.

And how will I spend it?

You guessed it. Smack dab in front of my television watching the pomp and circumstance unfold.

Why am I telling you this?

Because
if you’re watching it, too, I invite you to join me virtually. I plan
to post observations about the event, the sponsorships, and the
celebration in real time right here at SponsorshipStrategist.com and on Twitter @GailBower. Join in the virtual fun. Post comments to my blog and/or tweet and retweet along with me. 

Start humming that Olympics theme song and get ready for Vancouver!

Welcome to my blog SponsorshipStrategist.com!

My name is Gail Bower. I’m the founder and president of Bower & Co. Consulting LLC, a revenue strategy firm that guides nonprofits and associations to become self-sufficient by developing reliable sources of earned and non-dues revenue, including from corporate sponsorship.

Here I share thoughts, ideas, strategies, and perspective gained from my personal experience over 35 years buying, selling, and advising clients on how to improve their corporate sponsorship results.

If your sponsorship program needs a refresh—especially now in these uncertain times—you’re in the right place. I literally wrote the book. I’m the author of How to Jump-start Your Sponsorship Strategy in Tough Times, a guidebook for readers during the Great Recession crisis.

Dive in, poke around, and reach out if you have questions. I want you to become a Sponsorship Strategist, too.

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