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Cause marketing in China

Gail Bower

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Cause marketing is reasonably new in China, though advertising, seen everywhere in Beijing, is not. This poster is a typical ad in the sprawling subway system. It encourages use of this bank's credit card, with a percentage of the sale going to improved water conditions in western China.

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In some of the subways, advertisers make good use of space. You'll also see posters and TV spots on TVs in most subway cars.

Welcome to my blog SponsorshipStrategist.com!

My name is Gail Bower. I’m the founder and president of Bower & Co. Consulting LLC, a revenue strategy firm that guides nonprofits and associations to become self-sufficient by developing reliable sources of earned and non-dues revenue, including from corporate sponsorship.

Here I share thoughts, ideas, strategies, and perspective gained from my personal experience over 35 years buying, selling, and advising clients on how to improve their corporate sponsorship results.

If your sponsorship program needs a refresh—especially now in these uncertain times—you’re in the right place. I literally wrote the book. I’m the author of How to Jump-start Your Sponsorship Strategy in Tough Times, a guidebook for readers during the Great Recession crisis.

Dive in, poke around, and reach out if you have questions. I want you to become a Sponsorship Strategist, too.

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