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Will you be there?

Gail Bower

I'll be speaking this week at the Pennsylvania Convention & Visitors Bureau Association's conference in Erie and at the International Festival & Event Association's convention in Indianapolis. Will you be there?

For both groups, I'll be presenting Bailouts & Politics: The Effects on Sponsorship and What it Means for You and providing audiences with techniques and strategies for navigating the sponsorship waters with success. For IFEA, I'll also participate in a discussion about sponsorship by a panel of experts and in a panel discussion on event education. 

If you're at either conference, I hope you'll join in these sessions and say hello.

Welcome to my blog SponsorshipStrategist.com!

My name is Gail Bower. I’m the founder and president of Bower & Co. Consulting LLC, a revenue strategy firm that guides nonprofits and associations to become self-sufficient by developing reliable sources of earned and non-dues revenue, including from corporate sponsorship.

Here I share thoughts, ideas, strategies, and perspective gained from my personal experience over 35 years buying, selling, and advising clients on how to improve their corporate sponsorship results.

If your sponsorship program needs a refresh—especially now in these uncertain times—you’re in the right place. I literally wrote the book. I’m the author of How to Jump-start Your Sponsorship Strategy in Tough Times, a guidebook for readers during the Great Recession crisis.

Dive in, poke around, and reach out if you have questions. I want you to become a Sponsorship Strategist, too.

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