Feed

Short-attention span culture

Gail Bower

I just overheard a 30-something guy say that he prefers a seafood gumbo over a steak. Why? Because by the end he realizes, "the last 24 bites tasted just the same." 

Maybe he has an adventuresome culinary spirit. On the other hand, maybe he has a short attention span.
Electronic media has altered the way we consume information. 

Watch a movie trailer and count the number of cuts. Then, rent a film by Orson Wells or Alfred Hitchcock, masters of long uninterrupted takes. 

How are your events, conferences, meetings, festivals, and sponsorship
programs adapting to this change? How are your marketing communications responding to this shift?

Welcome to my blog SponsorshipStrategist.com!

My name is Gail Bower. I’m the founder and president of Bower & Co. Consulting LLC, a revenue strategy firm that guides nonprofits and associations to become self-sufficient by developing reliable sources of earned and non-dues revenue, including from corporate sponsorship.

Here I share thoughts, ideas, strategies, and perspective gained from my personal experience over 35 years buying, selling, and advising clients on how to improve their corporate sponsorship results.

If your sponsorship program needs a refresh—especially now in these uncertain times—you’re in the right place. I literally wrote the book. I’m the author of How to Jump-start Your Sponsorship Strategy in Tough Times, a guidebook for readers during the Great Recession crisis.

Dive in, poke around, and reach out if you have questions. I want you to become a Sponsorship Strategist, too.

Get Email Updates



Powered by FeedBlitz