In my forthcoming monograph, entitled How to Jump-start Your Sponsorship Strategy in Tough Times, available next month, I recommend cultivating small and medium-sized businesses – among other ideas – as sponsorship prospects. Smaller businesses have just as much to gain from marketing-driven corporate sponsorship as Fortune 500 companies, and smarter sponsorship strategists will understand the benefit of educating and cultivating these potential partners.
Take a look at which companies festivals in Milwaukee are working with. Does this give you any ideas?
