Imagine what you can

It worked for Radiohead. And apparently it's working for Ireland's Street Performance World Championship.

That is the pay-what-you-can business model.

Is this a recommended business model or strategy for your event or festival? I can't say. But, I will say that now is the time for more creativity, not less. To be more resourceful. To let your imagination run free to see what it comes up with.

Look what this economy is doing for artists.