If you've been following the news in recent months or participated in my May teleseminar, Bailouts & Politics: The Effects on Sponsorship and What it Means for You, you know that TARP participant Northern Trust Bank's sponsorship of a PGA Golf Tournament in February (unfortunately timed in the middle of economic mayhem) set off a firestorm politically and in the media.
As an update, you may want to take a look at this article about the effects on golf sponsorship.
My forthcoming guidebook, How to Jump-start Your Sponsorship Strategy in Tough Times, provides an overview of the Northern Trust event and how nonprofit, event, conference, festival, and association leaders may counter the effects. Stay tuned!
