Last week's sad news about Dave Brubeck's passing reminded me of one of the most enduring lessons about sponsorship, events, and audience development, learned through my many years working on music festivals. George Wein, founder of the Newport Jazz Festival, grew concerned that we were losing so many jazz greats and committed himself to cultivating young jazz artists and audiences so jazz would continue. He created a second stage and, at the time, producer Art Edelstein programmed an adventurous line-up, beloved by critics and both new and existing festival audiences. Seeing an opportunity for our sponsor, also cultivating a younger...
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One day last week, I left a meeting with someone who is under a great deal of pressure because of current budget squeezes that impact her nonprofit organization's funding. The physical sensations of stress she described were indelible, and I felt a great deal of empathy as I walked through the City towards my office. I passed the Merriam Theatre in Philadelphia, and a crowd spilling out onto the sidewalk, hours before showtime, piqued my curiousity. Then I heard drumming. Stomp was in town, and at this very moment, they were conducting a masterclass for high school-aged – and very...
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Organizations hire Gail Bower as their revenue strategist. She works with nonprofit organizations to put more money in their missions and with mid-market and larger firms to put more mission in their money.
An expert on nonprofit-corporate partnerships, she is the author of "How to Jump-start Your Sponsorship Strategy in Tough Times." Gail is a a professional consultant, coach, writer, and speaker, with more than 25 years’ experience in marketing and managing some of the country’s most important events, festivals, and sponsorships. A trusted media source, Gail’s been interviewed about her work for the New York Times, Wall Street Journal, Marketplace, and Time magazine.
For more information, visit GailBower.com.
Gail Bower's Guidebook: How to Jump-start Your Sponsorship Strategy in Tough Times
Does the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts?
Marketing and sponsorship strategist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today.
“A professional GPS system to keep you on a successful track.”
- Steven Wood Schmader, CFEE,
President & CEO
International Festivals & Events Association (IFEA