Thursday, June 05, 2014

How to recognize — & run away from — a terrible job in corporate sponsorship

You’re thinking about your next career opportunity, and you’re ready to take your next step towards a new position in sponsorship. You’re ready for a new challenge. Good for you, and congratulations! Evolution, continuous learning, and challenging ourselves are what make life — and us as individuals — more interesting. Go for it! That new corporate sponsorship job may sound great, but is it? Or will it drag you into the quicksand? Before you sign on the dotted line, however, don’t get caught in the quicksand of sponsorship positions. These are jobs that may sound great but actually may drag... Read more →

Posted by on Thursday, June 05, 2014 in Corporate sponsors, Corporate sponsorship, Jobs in corporate sponsorship | | Comments (0) | TrackBack (0)

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Sponsorship Strategist Gail Bower

  • Organizations hire Gail Bower as their revenue strategist. She works with nonprofit organizations to put more money in their missions and with mid-market and larger firms to put more mission in their money. An expert on nonprofit-corporate partnerships, she is the author of "How to Jump-start Your Sponsorship Strategy in Tough Times." Gail is a a professional consultant, coach, writer, and speaker, with more than 25 years’ experience in marketing and managing some of the country’s most important events, festivals, and sponsorships. A trusted media source, Gail’s been interviewed about her work for the New York Times, Wall Street Journal, Marketplace, and Time magazine. For more information, visit GailBower.com.

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How to Jump-Start Your Sponsorship Strategy

  • Gail Bower's Guidebook: How to Jump-start Your Sponsorship Strategy in Tough Times
    Does the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts? Marketing and sponsorship strategist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today. “A professional GPS system to keep you on a successful track.” - Steven Wood Schmader, CFEE, President & CEO International Festivals & Events Association (IFEA World)

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