On my drive out to work with a client in Central Pennsylvania, I popped into this Sheetz gas station/convenience store in Carlisle, Pa., to see if and how they took advantage of their movie sponsorship for POM Wonderful Presents: The Greatest Movie Ever Sold. See what you think. At the self-serve soda and beverage dispenser counter, you'll find the famous collectors' cups ("first time ever in a documentary," director Morgan Spurlock notes in the film) that Sheetz President and CEO Stan Sheetz enthusiastically snapped up. ("We're going to be on that like a wet t-shirt," he says in the film... Read more →