Friday, April 22, 2011

Sponsorship buyers and sellers: what you'll learn about sponsorship from Morgan Spurlock and his new film "POM Wonderful Presents: The Greatest Movie Ever Sold"

Morgan Spurlock's new film, POM Wonderful Presents: The Greatest Movie Ever Sold, is out today, and I urge you to check it out. It's hilarious and lots of fun to watch (see my full review). And there are so many lessons to be learned about sponsorship, if you're new to the medium, as either a buyer or seller, or need a refresher. Here are a handful of observations I had, culled from the 30 or so I just shared in a teleseminar: For Brands/Buyers: Are you taking risks in your sponsorship decisions? Or are you doing the same old same... Read more →

Posted by on Friday, April 22, 2011 in brand, Corporate sponsors, Corporate sponsorship, Film, sponsorship sales | | Comments (0) | TrackBack (0)

Saturday, April 16, 2011

The Greatest Sponsorship Film I've Ever Seen: Morgan Spurlock's "POM Wonderful Presents: The Greatest Movie Ever Sold"

In 2004, shortly after seeing Morgan Spurlock's first film, Supersize Me, his cinematic experiment eating nothing but McDonald's three meals a day for 30 days, I headed off to New Orleans to the Essence Music Festival. I served as managing director for the daytime activities at the New Orleans Convention Center of the festival, the "Purpose" part of the "Party with a Purpose." McDonald's was a major sponsor (and still is) and that year focused its activation on promoting its new healthier menu options. According to news reports at the time, McDonald's new menu had nothing to do with the... Read more →

Posted by on Saturday, April 16, 2011 in brand, cause, cause marketing, Corporate sponsors, Corporate sponsorship, Film, Marketing, sponsorship sales | | Comments (0) | TrackBack (0)

Monday, September 28, 2009

Short-attention span culture

I just overheard a 30-something guy say that he prefers a seafood gumbo over a steak. Why? Because by the end he realizes, "the last 24 bites tasted just the same." Maybe he has an adventuresome culinary spirit. On the other hand, maybe he has a short attention span. Electronic media has altered the way we consume information. Watch a movie trailer and count the number of cuts. Then, rent a film by Orson Wells or Alfred Hitchcock, masters of long uninterrupted takes. How are your events, conferences, meetings, festivals, and sponsorship programs adapting to this change? How are your... Read more →

Posted by on Monday, September 28, 2009 in Corporate sponsorship, Current Affairs, Events, Festivals, Film, Food and Drink, Marketing, Strategy | | Comments (0) | TrackBack (0)

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Sponsorship Strategist Gail Bower

  • Organizations hire Gail Bower as their revenue strategist. She works with nonprofit organizations to put more money in their missions and with mid-market and larger firms to put more mission in their money. An expert on nonprofit-corporate partnerships, she is the author of "How to Jump-start Your Sponsorship Strategy in Tough Times." Gail is a a professional consultant, coach, writer, and speaker, with more than 25 years’ experience in marketing and managing some of the country’s most important events, festivals, and sponsorships. A trusted media source, Gail’s been interviewed about her work for the New York Times, Wall Street Journal, Marketplace, and Time magazine. For more information, visit GailBower.com.

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How to Jump-Start Your Sponsorship Strategy

  • Gail Bower's Guidebook: How to Jump-start Your Sponsorship Strategy in Tough Times
    Does the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts? Marketing and sponsorship strategist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today. “A professional GPS system to keep you on a successful track.” - Steven Wood Schmader, CFEE, President & CEO International Festivals & Events Association (IFEA World)

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