Sponsorship Strategist

3 Causes of Sponsorship Revenue Stagnation

I’ll bet your organization has a practice or two that is thwarting your ability to secure sponsorship revenue, which will make or break your ability to have an event asset. Find out three causes of sponsorship revenue stagnation. Read more →

2021: 10 Reasons To Prioritize Corporate Sponsorship Revenue

If 2020 was your year to stabilize in the face of multiple crises, let 2021 be your year to reset your vision and take back control of your future. Among your top considerations is your revenue mix. Based on research my firm co-authored last year, many organizations focused on individual and institutional giving and may have put corporate sponsorship on the backburner, particularly with cancelled in-person events. Here are ten reasons why now is the time to ramp up your corporate sponsorship engines. Read more →

Upgrade Your Sponsorship Program

A big mistake that organizations make with their sponsorship programs is to offer generic levels, such as Gold, Silver, and Bronze levels. If you ever rode a bike with training wheels, think about generic levels as akin to training wheels. Yes, you’re moving in the direction of generating revenue from corporations. But you’re not getting—or offering—the full experience. Read more →

The Riff Raff Rule

If you represent a company that invests in sponsorship and has a clear strategy—in other words you appreciate the value of sponsorship and how to best leverage it to achieve your business goals—this article is not for you. This article is for companies that dabble with sponsorship. And want to get better. I’m going to let you in on a little secret. Sponsorship sellers are looking out for you. Read more →

A Sponsorship Relationship Mantra

If you can adopt this intention for your sponsorship relationship building, you’ll attract great partners and have some fun, too. Read more →

Don't ask about ROI if you're not really a sponsor

Several corporate representatives recently have asked me about the ROI of their nonprofit sponsorships. They’re wondering how they should be structuring these partnerships for the best results. Then they drop in an important detail. Read more →

What to consider when you consider sponsorship of a nonprofit organization

If your corporation is going to be strategic about its support of nonprofits — via philanthropy and through sponsorship investments — you have to be intentional about your partnerships, not just accept any opportunity that comes along. Corporations that only think sports when it comes to sponsorship (70 percent of all sponsorship dollars go to sports entities) are missing huge swaths of consumers. Plus they are competing with a lot of other sponsors. Plenty of excellent nonprofit organizations can be fantastic partners, and you’ll stand out from your competition. Here are the essential questions I recommend considering at three stages of your relationship with a nonprofit organization. Read more →

Sponsorship and relationships

Not all sponsorship deals work out. When they don't, things can get awkward. Learning from a personal experience what can happen when you don't continue to build a relationship. Read more →

Should your sponsor be your conference speaker?

Recently I’ve noticed lots of conferences, large and small, providing sponsors with the right to be a speaker. Here’s why this move can be problematic. Read more →

What Wells Fargo support could be saying about your organization

Is your organization sponsored by or receiving funding from Wells Fargo? As the news about Wells Fargo employees sales tactics plays out and repercussions before the Senate Banking Committee and in the media unfold, you have a decision to make. Will you keep those dollars or return them? Read more →