Thursday, August 09, 2012

A sponsor's strategy

A Wall Street Journal Blog, Market Watch, posted this Q&A with George Hamilton, the executive in charge of Dow Chemical's Olympics sponsorship. It's an interesting perspective on how Dow is using the investment for B2B, CSR, and PR purposes. Hamilton predicts $1 billion in incremental business from the partnership. Read more →

Posted by on Thursday, August 09, 2012 in corporate social responsibility, Corporate sponsorship, Sports, Strategy | | Comments (0) | TrackBack (0)

Monday, July 18, 2011

3 reasons why cause marketing ROI is low

Earlier this year, I issued a set of predictions for 2011 about causes and corporations, including one that stated that corporate sincerity would be questioned. On Friday, a research study reveals that only 37 percent of Americans have purchased a product tied to a cause, even though 96 percent of Americans note two or three causes important to them. Researchers cite Americans' "skepticism" that businesses are supporting causes that are aligned with their brands. Seventy-four percent of the individuals surveyed said there is a disconnect between the brand and the cause, while 67 percent believe that businesses are only supporting... Read more →

Posted by on Monday, July 18, 2011 in cause, cause marketing, corporate social responsibility, Corporate sponsors, Corporate sponsorship, Nonprofit organizations, Strategy | | Comments (0) | TrackBack (0)

Friday, March 11, 2011

Another sponsorship nightmare

No matter whether we are sponsoring an event or initiative or working with the sponsors of our events or initiatives, we want things to go well. Really well. Yet some things are out of our control. . . or are they? The other day a group of protestors led a demonstration against PNC Bank, the presenting sponsor of the Pennsylvania Horticulture Society's Philadelphia International Flower Show, which runs through this weekend. Besides the event being an exceptional one, The Flower Show is one of the best examples of event sponsorship in Philadelphia. Check it out if you're in town. PNC... Read more →

Posted by on Friday, March 11, 2011 in brand, corporate social responsibility, Corporate sponsors, Corporate sponsorship, corporate support of the arts, Current Affairs, Nonprofit organizations, trust | | Comments (0) | TrackBack (0)

My Photo

Sponsorship Strategist Gail Bower

  • Organizations hire Gail Bower as their revenue strategist. She works with nonprofit organizations to put more money in their missions and with mid-market and larger firms to put more mission in their money. An expert on nonprofit-corporate partnerships, she is the author of "How to Jump-start Your Sponsorship Strategy in Tough Times." Gail is a a professional consultant, coach, writer, and speaker, with more than 25 years’ experience in marketing and managing some of the country’s most important events, festivals, and sponsorships. A trusted media source, Gail’s been interviewed about her work for the New York Times, Wall Street Journal, Marketplace, and Time magazine. For more information, visit GailBower.com.

My Other Accounts

Your email address:


Powered by FeedBlitz

Subscribe to this blog's feed

How to Jump-Start Your Sponsorship Strategy

  • Gail Bower's Guidebook: How to Jump-start Your Sponsorship Strategy in Tough Times
    Does the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts? Marketing and sponsorship strategist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today. “A professional GPS system to keep you on a successful track.” - Steven Wood Schmader, CFEE, President & CEO International Festivals & Events Association (IFEA World)

Categories

Archives

More...