Thursday, August 27, 2009

More on Bailouts & Politics & Sponsorship

Earlier this year, politicians, the media, and just about everyone with an opinion, it seemed, publicly flogged Northern Trust Bank for proceeding with the second year of its five-year commitment to PGA Golf because it received TARP funds. According to the bank's CEO, no public dollars funded the sponsorship, and fiscally sound, doing quite well, the bank went forth with a sponsorship program its leadership clearly values. Furthermore, they participated in TARP at the government's request, not because they needed the money. (You can read more about it and the effect this event had on sponsorship in my guidebook How... Read more →

Posted by on Thursday, August 27, 2009 in Books, cause, cause marketing, Corporate sponsors, Corporate sponsorship, Current Affairs, Events, Marketing, Nonprofit organizations, Sports, Strategy | | Comments (0) | TrackBack (0)

Friday, July 10, 2009

New Book Launched

Book with Wings, Anselm Kiefer at the Modern Art Museum, Fort Worth My new book, How to Jump-start Your Sponsorship Strategy in Tough Times, officially launched yesterday at the Texas Festival & Event Association's 2009 Conference, where I conducted a 3-hour workshop. Drawn from the book and a recent teleseminar by the same name, "Bailouts & Politics: The Effect on Sponsorship and What it Means for You" provided event leaders with ideas and sales strategies to improve their corporate sponsorship results in this economy. If you missed it, join me today for a 90-minute session at 8:30 a.m. (At right,... Read more →

Posted by on Friday, July 10, 2009 in Books, Corporate sponsorship, Events, Festivals, the arts | | Comments (0) | TrackBack (0)

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Sponsorship Strategist Gail Bower

  • Organizations hire Gail Bower as their revenue strategist. She works with nonprofit organizations to put more money in their missions and with mid-market and larger firms to put more mission in their money. An expert on nonprofit-corporate partnerships, she is the author of "How to Jump-start Your Sponsorship Strategy in Tough Times." Gail is a a professional consultant, coach, writer, and speaker, with more than 25 years’ experience in marketing and managing some of the country’s most important events, festivals, and sponsorships. A trusted media source, Gail’s been interviewed about her work for the New York Times, Wall Street Journal, Marketplace, and Time magazine. For more information, visit GailBower.com.

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How to Jump-Start Your Sponsorship Strategy

  • Gail Bower's Guidebook: How to Jump-start Your Sponsorship Strategy in Tough Times
    Does the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts? Marketing and sponsorship strategist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today. “A professional GPS system to keep you on a successful track.” - Steven Wood Schmader, CFEE, President & CEO International Festivals & Events Association (IFEA World)

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