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Wednesday, January 06, 2021

Gail Bower's Sponsorship Proposal Workshop

Your corporate sponsorship proposal is one of the most pivotal tools in your sponsorship sales toolbox. If you're unsure about yours or simply want to know how to write a corporate sponsorship proposal, this workshop is for you. Read more →

Posted by on Wednesday, January 06, 2021 in Corporate sponsorship | | Comments (0)

Tuesday, January 05, 2021

2021: 10 Reasons To Prioritize Corporate Sponsorship Revenue

If 2020 was your year to stabilize in the face of multiple crises, let 2021 be your year to reset your vision and take back control of your future. Among your top considerations is your revenue mix. Based on research my firm co-authored last year, many organizations focused on individual and institutional giving and may have put corporate sponsorship on the backburner, particularly with cancelled in-person events. Here are ten reasons why now is the time to ramp up your corporate sponsorship engines. Read more →

Posted by on Tuesday, January 05, 2021 in Associations, cause, Corporate sponsors, Corporate sponsorship, COVID-19 | | Comments (0)

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Sponsorship Strategist Gail Bower

  • Organizations hire Gail Bower as their revenue strategist. She works with nonprofit organizations to put more money in their missions and with mid-market and larger firms to put more mission in their money. An expert on nonprofit-corporate partnerships, she is the author of "How to Jump-start Your Sponsorship Strategy in Tough Times." Gail is a a professional consultant, coach, writer, and speaker, with more than 25 years’ experience in marketing and managing some of the country’s most important events, festivals, and sponsorships. A trusted media source, Gail’s been interviewed about her work for the New York Times, Wall Street Journal, Marketplace, and Time magazine. For more information, visit GailBower.com.

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How to Jump-Start Your Sponsorship Strategy

  • Gail Bower's Guidebook: How to Jump-start Your Sponsorship Strategy in Tough Times
    Does the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts? Marketing and sponsorship strategist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today. “A professional GPS system to keep you on a successful track.” - Steven Wood Schmader, CFEE, President & CEO International Festivals & Events Association (IFEA World)

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