« Surfing, floating...or stalling? | Main | Sponsorship Love in the Time of Coronavirus »

Monday, August 26, 2019

Channel Your #Sponsorship Conversation

IMG_3270The architects of the Halekulani resort in Honolulu used care to design each room’s balcony for rain. The perimeters are secured with concrete barriers, with two small openings on each side to channel rainwater over the side. 

Without these barriers, each balcony would become a separate rung on a waterfall, creating a deluge below. 

Your sales process should do the same thing. 

Don’t deluge the prospective client with information. Don’t let your conversation roam freely with no direction or purpose or ultimate destination.

Be clear where you’re going, what you need to say or ask during each step, and how you will channel the conversation, leading the way.

Posted by on Monday, August 26, 2019 in sponsorship sales |

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.

My Photo

Sponsorship Strategist Gail Bower

  • Organizations hire Gail Bower as their revenue strategist. She works with nonprofit organizations to put more money in their missions and with mid-market and larger firms to put more mission in their money. An expert on nonprofit-corporate partnerships, she is the author of "How to Jump-start Your Sponsorship Strategy in Tough Times." Gail is a a professional consultant, coach, writer, and speaker, with more than 25 years’ experience in marketing and managing some of the country’s most important events, festivals, and sponsorships. A trusted media source, Gail’s been interviewed about her work for the New York Times, Wall Street Journal, Marketplace, and Time magazine. For more information, visit GailBower.com.

My Other Accounts

Your email address:


Powered by FeedBlitz

Subscribe to this blog's feed

How to Jump-Start Your Sponsorship Strategy

  • Gail Bower's Guidebook: How to Jump-start Your Sponsorship Strategy in Tough Times
    Does the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts? Marketing and sponsorship strategist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today. “A professional GPS system to keep you on a successful track.” - Steven Wood Schmader, CFEE, President & CEO International Festivals & Events Association (IFEA World)

Categories

Archives

More...