On the last day of a recent trip to Honolulu, cool, onshore winds stoked dark clouds and a morning-long torrential rainstorm. Before the rain started, I went for a run and watched several teenage boys boogie-boarding on Waikiki beach. (I expected to see surfers but later learned that the rough ocean and crazy current are terrible conditions for all but kite surfing.) When you watch surfers, you get into the rhythm of the ocean and start to feel the boogie-borders’ connection to the sea. They’re expectant but meditative waiting for what might be the perfect wave. From your vantage on... Read more →
Sponsorship Strategist Gail Bower
- Organizations hire Gail Bower as their revenue strategist. She works with nonprofit organizations to put more money in their missions and with mid-market and larger firms to put more mission in their money. An expert on nonprofit-corporate partnerships, she is the author of "How to Jump-start Your Sponsorship Strategy in Tough Times." Gail is a a professional consultant, coach, writer, and speaker, with more than 25 years’ experience in marketing and managing some of the country’s most important events, festivals, and sponsorships. A trusted media source, Gail’s been interviewed about her work for the New York Times, Wall Street Journal, Marketplace, and Time magazine. For more information, visit GailBower.com.
How to Jump-Start Your Sponsorship Strategy
- Gail Bower's Guidebook: How to Jump-start Your Sponsorship Strategy in Tough TimesDoes the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts? Marketing and sponsorship strategist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today. “A professional GPS system to keep you on a successful track.” - Steven Wood Schmader, CFEE, President & CEO International Festivals & Events Association (IFEA World)
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