Several corporate representatives recently have asked me about the ROI of their nonprofit sponsorships. They’re wondering how they should be structuring these partnerships for the best results.
Then they drop in an important detail. Their investments are teeny. Less than $2000 per sponsorship-teeny. You can’t buy much for this investment level.
If you deposited $50 or $200 or even $2000 in a bank account with a 0.01% interest rate, would you wonder why you weren’t deriving a better return on your investment?
Of course not.
No matter what you may be “sponsoring” at these low amounts, your results are commensurate with your investment, if you're actually a sponsor.
Consider what your partner is really offering. Is this opportunity a sponsorship? Or is it a:
- Contribution.
- Table at a gala.
- Gold, Silver, or Bronze “package,” a sponsorship misnomer.
Unless you’re having a discussion about business results and creating these opportunities mutually, you likely have some form of a corporate gift with murky, generic benefits.
Partnerships between nonprofits and businesses provide rich, rewarding, and even revenue-producing results. Especially in today’s climate.
Just be sure you’re a sponsor.
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