10 signs you have a great partner

Monday, February 19, 2018

Let's face it. As a corporate decision maker for sponsorship investments, you’re bombarded with sponsorship propositions.

You have your own criteria for selecting the best opportunities to meet your priorities. And you need to know you’re working with a great partner.

Here are 10 signs to look for:

Reliable. Your partner does what they say they will do, on time.
Accessible. Your partner is available when you need him/her.
Responsive. Rapid response to your calls, emails, or texts.
Creative. Your partner continually develops and shares ideas.
Problem-solver. Challenges arise — that’s normal. Your partner is highly skillful at solving these challenges.
Strategic. Your partner considers the big picture of the situation along with where culture and the marketplace is headed when proposing ideas and plans.
Assertive. You don’t need one more person sucking up to you. You need a partner who is confident and assertive, who will push back when you come up with an idea that simply won’t work.
Delivers. Partners deliver. Period.
Proactive. Great partners are always thinking and proactively sharing ideas, suggestions, and ways to enhance your sponsorship.
Relationship. You don’t need to be best pals, but you know you’re in good hands with the relationship you and your team have with your key contacts.

What else do you look for from a great partner?

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Sponsorship Strategist Gail Bower

Organizations hire Gail Bower as their revenue strategist. She works with nonprofit organizations to put more money in their missions and with mid-market and larger firms to put more mission in their money. An expert on nonprofit-corporate partnerships, she is the author of "How to Jump-start Your Sponsorship Strategy in Tough Times." Gail is a a professional consultant, coach, writer, and speaker, with more than 25 years’ experience in marketing and managing some of the country’s most important events, festivals, and sponsorships. A trusted media source, Gail’s been interviewed about her work for the New York Times, Wall Street Journal, Marketplace, and Time magazine. For more information, visit GailBower.com.

How to Jump-Start Your Sponsorship Strategy

Gail Bower's Guidebook: How to Jump-start Your Sponsorship Strategy in Tough Times
Does the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts? Marketing and sponsorship strategist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today. “A professional GPS system to keep you on a successful track.” - Steven Wood Schmader, CFEE, President & CEO International Festivals & Events Association (IFEA World)

Sponsorship Strategist