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Tuesday, April 21, 2015

Two podcasts with Tony Martignetti

Late in 2014, Tony Martignetti, host of Nonprofit Radio and Fundraising Fundamentals for the Chronicle of Philanthropy, interviewed me for both shows.

(I know! I'm so behind on my blogging!)

Gail Bower on Tony Martignetti's Nonprofit RadioThe Nonprofit Radio show provides a brief overview (30 min.) of the process you'd follow for building partnerships with the corporate and business sector. You can also check it out and download it on iTunes, episode #219.

Be sure to listen to the second half, too. Gene Takagi discusses board dissent with Tony and has some great ideas.

In the second podcast for Fundraising Fundamentals, Tony and I discuss 3 ways to improve your sponsorship results for 2015.

Enjoy!

P.S. My friend and colleague Dorie Clark introduced Tony and me. Dorie has a new book out today, called Stand Out, a companion to her first, Reinventing You, about which I interviewed her.

Posted by on Tuesday, April 21, 2015 in Corporate sponsorship, Nonprofit organizations, Strategy |

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Sponsorship Strategist Gail Bower

  • Organizations hire Gail Bower as their revenue strategist. She works with nonprofit organizations to put more money in their missions and with mid-market and larger firms to put more mission in their money. An expert on nonprofit-corporate partnerships, she is the author of "How to Jump-start Your Sponsorship Strategy in Tough Times." Gail is a a professional consultant, coach, writer, and speaker, with more than 25 years’ experience in marketing and managing some of the country’s most important events, festivals, and sponsorships. A trusted media source, Gail’s been interviewed about her work for the New York Times, Wall Street Journal, Marketplace, and Time magazine. For more information, visit GailBower.com.

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How to Jump-Start Your Sponsorship Strategy

  • Gail Bower's Guidebook: How to Jump-start Your Sponsorship Strategy in Tough Times
    Does the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts? Marketing and sponsorship strategist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today. “A professional GPS system to keep you on a successful track.” - Steven Wood Schmader, CFEE, President & CEO International Festivals & Events Association (IFEA World)

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