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Thursday, May 02, 2013

You read it here first

I just read this Forbes article, "The (R)evolution of Sports Sponsorships," reporting on IEG's sponsorship conference a couple weeks ago. Andy England, Chief Marketing Officer of MillerCoors, is quoted about the effects of the fragmenting media on brand strategies.

I wrote about this topic six years ago. Check it out.

Posted by on Thursday, May 02, 2013 in Strategy |

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How to Jump-Start Your Sponsorship Strategy

  • Gail Bower's Guidebook: How to Jump-start Your Sponsorship Strategy in Tough Times
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