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Friday, April 27, 2012

Creating new links in your sponsorship relationships

One of my Mentor Program clients called me today to let me know the results of advice I'd given. About a week or so after his event, he began a round of calls with clients to debrief. He told me how good it felt to speak with a key sponsor who was really impressed by my client's follow up. The sponsor also was very pleased with their partnership and shared other feedback – ways my client could improve another component of his event. That led to a conversation about other ways the two might partner on this event next year... Read more →

Posted by on Friday, April 27, 2012 in collaboration, Corporate sponsorship, sponsorship sales, trust | | Comments (0) | TrackBack (0)

Friday, April 13, 2012

PANO Workshop: Strong Stories. Stronger Sponsorship.

If you're attending PANO's 2012 Annual Conference, the theme for which is all about storytelling, don't miss my session, Strong Stories. Stronger Sponsorship. I'm willing to bet that this session will be the most fun. Filled with lots of examples, great insights and ideas, time for creativity. There will even be not one, but two :30 dance parties. How can you beat that!? Here's what the session is all about: Corporate sponsorship is a marketing vehicle that fosters a face-to-face experience between a business and the audiences drawn together by a cause, passion, or purpose. A bolder narrative about your... Read more →

Posted by on Friday, April 13, 2012 in Corporate sponsorship, creativity, Nonprofit organizations | | Comments (0) | TrackBack (0)

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Sponsorship Strategist Gail Bower

  • Organizations hire Gail Bower as their revenue strategist. She works with nonprofit organizations to put more money in their missions and with mid-market and larger firms to put more mission in their money. An expert on nonprofit-corporate partnerships, she is the author of "How to Jump-start Your Sponsorship Strategy in Tough Times." Gail is a a professional consultant, coach, writer, and speaker, with more than 25 years’ experience in marketing and managing some of the country’s most important events, festivals, and sponsorships. A trusted media source, Gail’s been interviewed about her work for the New York Times, Wall Street Journal, Marketplace, and Time magazine. For more information, visit GailBower.com.

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How to Jump-Start Your Sponsorship Strategy

  • Gail Bower's Guidebook: How to Jump-start Your Sponsorship Strategy in Tough Times
    Does the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts? Marketing and sponsorship strategist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today. “A professional GPS system to keep you on a successful track.” - Steven Wood Schmader, CFEE, President & CEO International Festivals & Events Association (IFEA World)

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