The idea of "charging it" at the King of Prussia mall - one of the largest and swankest shopping meccas in the nation - is about to take on a whole new meaning.
Brands launching new products have long taken advantage of corporate sponsorship to put them in the hands of hundreds of thousands of prospective customers rapidly, often creating an incentive to buy. Brands launching new industries might well consider sponsorship, too.
If your event or program attracts environmentally concerned drivers (and frankly what driver isn't thinking about the environment these days?), you could spark interest (pun intended) in the electric car movement. 350Green, as this article explains, is building a nationwide network of charging stations, with 1900 to be built by the end of the year.
Part of the challenge for the electric car movement is helping to make culture change. Check out the film, "Who Killed the Electric Car?," before you approach the company, and spend time learning more about where the movement is today.