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Wednesday, September 28, 2011

Resources for small businesses that sponsor and those who sell to them

If you're a small business owner looking for a way to build brand awareness, drive traffic to your store or web site, increase sales, entertain clients, or fulfill a host of other business objectives, consider corporate sponsorship. The ultimate social medium, corporate sponsorship is distinct from other marketing vehicles because it provides you with an experiential component to allow potential and existing customers to interact with your brand, product or service, face-to-face and heart-to-heart. Two resources to help you learn more are: a recent article on the Fox Small Business Center, entitled What Every Small Business Needs to Know About... Read more →

Posted by on Wednesday, September 28, 2011 in Corporate sponsors, Corporate sponsorship, experience, Marketing, Nonprofit organizations | | Comments (0) | TrackBack (0)

Thursday, September 22, 2011

Top 10 Skills and Characteristics of Successful Sponsorship Sellers

Next week I'll be speaking before a group of senior leaders and board members of nonprofit organizations about corporate sponsorship. Because some of the executives who belong to this organization are in a career transition, including from the for profit to the nonprofit sector, I promised to share with them important skills and characteristics of individuals who are successful in corporate sponsorship development. Here's my list of top 10 skills and characteristics: Comfort selling the intangible. Many people can sell, but not everyone is comfortable selling what doesn't exist. I remember having a conversation with a friend, Ted, who sold... Read more →

Posted by on Thursday, September 22, 2011 in Corporate sponsorship, creativity, sponsorship sales | | Comments (0) | TrackBack (0)

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Sponsorship Strategist Gail Bower

  • Organizations hire Gail Bower as their revenue strategist. She works with nonprofit organizations to put more money in their missions and with mid-market and larger firms to put more mission in their money. An expert on nonprofit-corporate partnerships, she is the author of "How to Jump-start Your Sponsorship Strategy in Tough Times." Gail is a a professional consultant, coach, writer, and speaker, with more than 25 years’ experience in marketing and managing some of the country’s most important events, festivals, and sponsorships. A trusted media source, Gail’s been interviewed about her work for the New York Times, Wall Street Journal, Marketplace, and Time magazine. For more information, visit GailBower.com.

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How to Jump-Start Your Sponsorship Strategy

  • Gail Bower's Guidebook: How to Jump-start Your Sponsorship Strategy in Tough Times
    Does the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts? Marketing and sponsorship strategist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today. “A professional GPS system to keep you on a successful track.” - Steven Wood Schmader, CFEE, President & CEO International Festivals & Events Association (IFEA World)

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