I just heard a set of astounding statistics from Jill Konrath, author of SNAP Selling and Selling to Big Companies. Your corporate sponsorship prospects are likely to:
- Have 59 hours of work sitting on their desks waiting to be completed
- Have about an hour or two each week in time not previously taken up by meetings
- Let voice mail pick up about 95 percent of the time
- Receive 150-300 emails a day (and she said they love the delete button!)
- Want to spend NO time with a salesperson
Here are my questions to you: is your sponsorship offering compelling? Is your sales process strong enough to break through? Are you confident and genuine enough to counter the competition? What's your sponsorship strategy?