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Friday, August 19, 2011

Crazy stats and breaking through

I just heard a set of astounding statistics from Jill Konrath, author of SNAP Selling and Selling to Big Companies. Your corporate sponsorship prospects are likely to:

  • Have 59 hours of work sitting on their desks waiting to be completed
  • Have about an hour or two each week in time not previously taken up by meetings
  • Let voice mail pick up about 95 percent of the time
  • Receive 150-300 emails a day (and she said they love the delete button!)
  • Want to spend NO time with a salesperson

Here are my questions to you: is your sponsorship offering compelling? Is your sales process strong enough to break through? Are you confident and genuine enough to counter the competition? What's your sponsorship strategy?

 

 

Posted by on Friday, August 19, 2011 in Books, sponsorship sales, Strategy |

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Sponsorship Strategist Gail Bower

  • Organizations hire Gail Bower as their revenue strategist. She works with nonprofit organizations to put more money in their missions and with mid-market and larger firms to put more mission in their money. An expert on nonprofit-corporate partnerships, she is the author of "How to Jump-start Your Sponsorship Strategy in Tough Times." Gail is a a professional consultant, coach, writer, and speaker, with more than 25 years’ experience in marketing and managing some of the country’s most important events, festivals, and sponsorships. A trusted media source, Gail’s been interviewed about her work for the New York Times, Wall Street Journal, Marketplace, and Time magazine. For more information, visit GailBower.com.

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How to Jump-Start Your Sponsorship Strategy

  • Gail Bower's Guidebook: How to Jump-start Your Sponsorship Strategy in Tough Times
    Does the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts? Marketing and sponsorship strategist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today. “A professional GPS system to keep you on a successful track.” - Steven Wood Schmader, CFEE, President & CEO International Festivals & Events Association (IFEA World)

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