Sponsorship Strategist

Register now for a workshop double header (events and sponsorship) with Gail Bower presented by PANO

Dear nonprofit executives and development and event leaders: Do your events exhaust you just thinking about them? Do you wonder why you even produce events and what they have to do with your mission? Could they at least use some fresh thinking? How about your corporate sponsorship efforts? Have you engaged great partners for your upcoming events? Or do you feel burned out, working so hard but getting very little in return? Join me for a double header of workshops, presented by the Pennsylvania Association of Nonprofit Organizations, on Friday, August 26, 2011. Why Events Work & How to Make... Read more →

Experiencing your brand through communications and actions

Like you, I've got electronic gadgets. Sometimes they work great; other times, it's a big mystery why they don't. The other night our Netflix account was completely inaccessible. We were unable to access it through Apple TV, by phone (busy signal), online (web page wouldn't load), and through an iPad app. We were shut out. In the scheme of life, of course, this is a very minor inconvenience, and whenever technology fails to work, I think about Louis CK's observation that everything's amazing and nobody's happy. So, life rolled along. I put the technological hiccup out of my mind, until... Read more →

3 reasons why cause marketing ROI is low

Earlier this year, I issued a set of predictions for 2011 about causes and corporations, including one that stated that corporate sincerity would be questioned. On Friday, a research study reveals that only 37 percent of Americans have purchased a product tied to a cause, even though 96 percent of Americans note two or three causes important to them. Researchers cite Americans' "skepticism" that businesses are supporting causes that are aligned with their brands. Seventy-four percent of the individuals surveyed said there is a disconnect between the brand and the cause, while 67 percent believe that businesses are only supporting... Read more →

Event & Sponsorship Teleseminar Thursday, July 14, 2011

Tomorrow I'll be the guest of Susan Daffron and the National Association of Pet Rescue Professionals for a teleseminar, entitled "Planning Pain-free, Profitable Events." Susan's planning some meaty questions about event strategy and execution, sponsorship, and how to strengthen nonprofit organization's abilities to produce great events that deliver meaningful outcomes. Hope you'll join us. When you sign up for NAPRP's newsletter, you'll learn more about accessing the organization's teleseminars. Read more →