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Wednesday, June 15, 2011

Gail Bower's interview with ANA Magazine continued

Today's post continues with part two of a two-part Q&A with writer Michael J. McDermott for his article on improving the effectiveness of event sponsorship for ANA Magazine, a publication of the Association of National Advertisers. You'll find Part 1 here. Michael J. McDermott (MJMcD): How should marketers measure the success of a sponsorship campaign? What metrics should they be using and how accessible is the data they need? Gail S. Bower (GSB): Businesses market for only 2 reasons: to build awareness and to generate sales. So these are the fundamental metrics. What many marketers become confused about is how... Read more →

Posted by on Wednesday, June 15, 2011 in cause marketing, Corporate sponsors, Corporate sponsorship, Events, trust | | Comments (0) | TrackBack (0)

Monday, June 13, 2011

Gail Bower interviewed for Association of National Advertisers' ANA Magazine, Part 1

If you're responsible for sponsorship decision-making and execution for a corporation, check out this two-part Q&A with writer Michael J. McDermott for his article on improving the effectiveness of event sponsorship for ANA Magazine, a publication of the Association of National Advertisers. Be sure to visit on Wednesday for part 2. Michael J. McDermott (MJMcD): What are the most important areas marketers need to focus on when considering whether a sports or event sponsorship opportunity is right for them? Gail S. Bower (GSB): Is the sponsorship medium appropriate for our strategy? Will this opportunity advance our strategy, and is it... Read more →

Posted by on Monday, June 13, 2011 in Corporate sponsors, Corporate sponsorship, Events, Festivals, Strategy | | Comments (0) | TrackBack (0)

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Sponsorship Strategist Gail Bower

  • Organizations hire Gail Bower as their revenue strategist. She works with nonprofit organizations to put more money in their missions and with mid-market and larger firms to put more mission in their money. An expert on nonprofit-corporate partnerships, she is the author of "How to Jump-start Your Sponsorship Strategy in Tough Times." Gail is a a professional consultant, coach, writer, and speaker, with more than 25 years’ experience in marketing and managing some of the country’s most important events, festivals, and sponsorships. A trusted media source, Gail’s been interviewed about her work for the New York Times, Wall Street Journal, Marketplace, and Time magazine. For more information, visit GailBower.com.

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How to Jump-Start Your Sponsorship Strategy

  • Gail Bower's Guidebook: How to Jump-start Your Sponsorship Strategy in Tough Times
    Does the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts? Marketing and sponsorship strategist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today. “A professional GPS system to keep you on a successful track.” - Steven Wood Schmader, CFEE, President & CEO International Festivals & Events Association (IFEA World)

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