« What to look for when you're looking for sponsors | Main | Don't force the fit »

Tuesday, November 02, 2010

Experiencing a nonprofit brand

If you have about 6 minutes, check out this video, below, and an article about a flash mob the Opera Company of Philadelphia pulled together this weekend with about 600 singers from choirs and choral groups throughout the Philadelphia region. 

 

I appreciate that, while some performing arts organizations are fretting about the drastic drops in attendance, wringing their hands and complaining, the Opera Company of Philadelphia offers a contemporary, fun, and experiential way of engaging new and existing audience members. Bold, generous, inclusive, and uplifting. Wish I'd been there, but I'm grateful for the video.

How's the experience of your brand?

 

Posted by on Tuesday, November 02, 2010 in brand, experience, the arts |

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Thank you for posting this Gail! Also for tying it in to great branding. The acoustics in the Wanamaker Building are amazing!

Posted by: Traci Browne | Tuesday, November 02, 2010 at 06:07 PM

You're welcome, Traci! Speaking of the Wanamaker building, kudos, too, to Macy's for keeping the magic of the Wanamaker organ and traditions alive, under the Magic of Macy's banner.

Posted by: Gail Bower | Tuesday, November 02, 2010 at 06:19 PM

The comments to this entry are closed.

My Photo

Sponsorship Strategist Gail Bower

  • Organizations hire Gail Bower as their revenue strategist. She works with nonprofit organizations to put more money in their missions and with mid-market and larger firms to put more mission in their money. An expert on nonprofit-corporate partnerships, she is the author of "How to Jump-start Your Sponsorship Strategy in Tough Times." Gail is a a professional consultant, coach, writer, and speaker, with more than 25 years’ experience in marketing and managing some of the country’s most important events, festivals, and sponsorships. A trusted media source, Gail’s been interviewed about her work for the New York Times, Wall Street Journal, Marketplace, and Time magazine. For more information, visit GailBower.com.

My Other Accounts

Your email address:


Powered by FeedBlitz

Subscribe to this blog's feed

How to Jump-Start Your Sponsorship Strategy

  • Gail Bower's Guidebook: How to Jump-start Your Sponsorship Strategy in Tough Times
    Does the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts? Marketing and sponsorship strategist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today. “A professional GPS system to keep you on a successful track.” - Steven Wood Schmader, CFEE, President & CEO International Festivals & Events Association (IFEA World)

Categories

Archives

More...