If you have about 6 minutes, check out this video, below, and an article about a flash mob the Opera Company of Philadelphia pulled together this weekend with about 600 singers from choirs and choral groups throughout the Philadelphia region.
I appreciate that, while some performing arts organizations are fretting about the drastic drops in attendance, wringing their hands and complaining, the Opera Company of Philadelphia offers a contemporary, fun, and experiential way of engaging new and existing audience members. Bold, generous, inclusive, and uplifting. Wish I'd been there, but I'm grateful for the video.
How's the experience of your brand?