Unrestricted income for your operating expenses, such as marketing communications, is harder to come by these days. Can you afford to waste those dollars?
Wasting is exactly what you’re doing if your efforts don’t yield the results you expect, results such as:
- more constituents,
- more donors,
- more event attendees,
- new members,
- greater influence with your stakeholders,
- greater visibility,
- enhanced repute,
- persuasion that your cause is worth funding or supporting in a particular way.
Join me for a workshop offered by PANO, the Pennsylvania Association of Nonprofit Organizations, next month, entitled 8 Marketing Communications Mistakes & How to Avoid Them, in Harrisburg and State College, PA, to help you and your staff improve your marketing communications efforts so instead of draining your resources, your efforts generate new resources.
The amount of information we each process every day is overwhelming. Getting a clear, compelling message across to the right audiences to generate the kinds of responses we need can be a challenge, but one every organization must face.
In this interactive workshop, you’ll learn more about common mistakes I often see nonprofit organizations make, how to steer clear of them, and what you can do to create a more powerful communications effort. Attendees who want to get the most out of their investments and time with me will bring samples of their marketing materials – collateral materials, invitations, newsletters, ads, promotions, press releases, annual reports, web pages, eblasts, Facebook pages, Tweets, and other sample social media messages – to critique with colleagues. You’ll leave with new ideas, new tools, and a new understanding about ways to improve your organization’s communications efforts.
To learn more, listen to PANO's special podcast, called The Impact of Marketing Communications Mistakes on Your Nonprofit. PANO executive director Joe Geiger talks with me about common marketing communications mistakes and their impact.
Will you be there?