Sponsorship Strategist

What's the experience of your brand?

A key indicator and area of focus in my work with clients – and one way I process the world of business – is through my experience of brands: how the experiences relate to their business strategies; how those strategies are also conveyed through other marketing efforts, such as corporate sponsorship, the ultimate experiential medium; and taking a look at any gaps. You learn a lot through these experiences, and when those experiences are positive, they really stand out. Last month, for example, I traveled to Pittsburgh on business. The people with whom I was meeting took me to lunch... Read more →

Nonprofit Leaders: How much do your marketing communications mistakes cost?

Unrestricted income for your operating expenses, such as marketing communications, is harder to come by these days. Can you afford to waste those dollars? Wasting is exactly what you’re doing if your efforts don’t yield the results you expect, results such as: more constituents, more donors, more event attendees, new members, greater influence with your stakeholders, greater visibility, enhanced repute, persuasion that your cause is worth funding or supporting in a particular way. Join me for a workshop offered by PANO, the Pennsylvania Association of Nonprofit Organizations, next month, entitled 8 Marketing Communications Mistakes & How to Avoid Them, in... Read more →

The case for sponsorship strategy

On my morning walk today, this little piggy stopped me in my tracks. (And don't worry. It's actually not nibbling on that man's head; no humans were injured in the taking of this photo.) I don't know where this little piggy was heading (though I hope home), how it will be used, nor what the business goals could possibly be. But symbolically this is a disaster and a sure sign that sponsorship strategy is missing. Pink The Susan G. Komen Fund has done an exceptional job at not only raising awareness levels but also engaging individuals and businesses, emotionally and... Read more →

Getting and Keeping Sponsors When Times Are Tough - Sponsorship Strategy in a Recession

Gail Bower, astute specialist in sponsorship, published a book more than a year ago titled, How to Jump-Start Your Sponsorship Strategy in Tough Times. via nonprofit.about.com In case you're on the fence about whether to invest in my guidebook, How to Jump-start Your Sponsorship Strategy in Tough Times, check out non-profit leader and writer Joanne Fritz's review on About.com. Thanks to Chris Schultz of Active Kids Assoc. of Sport for sharing the column with me. Read more →