A key indicator and area of focus in my work with clients – and one way I process the world of business – is through my experience of brands: how the experiences relate to their business strategies; how those strategies are also conveyed through other marketing efforts, such as corporate sponsorship, the ultimate experiential medium; and taking a look at any gaps. You learn a lot through these experiences, and when those experiences are positive, they really stand out. Last month, for example, I traveled to Pittsburgh on business. The people with whom I was meeting took me to lunch... Read more →