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Tuesday, July 27, 2010

Gail Bower speaking at the Bridge Conference outside Washington, DC

If you're attending the Bridge Conference, grab your coffee and head over to my session first thing tomorrow morning. At 8:30 a.m., I'll present 6 Steps to Sponsorship Success: What Nonprofit Leaders Need to Know.

Geared towards nonprofit executive directors considering corporate sponsorship as a way of diversifying revenue, the session will help you understand 

  • what sponsorship is and isn't; 
  • common mistakes nonprofits make, causing them to leave lots of money on the table; and 
  • the process you'll undertake to develop a strong sponsorship program for your organization that yields benefits beyond new dollars.

I'll have How to Jump-start Your Sponsorship Strategy in Tough Times available for sale and will do a book signing at 10:45 in the Expo. Hope to see you tomorrow. 

Posted by on Tuesday, July 27, 2010 in Books, Corporate sponsorship, Nonprofit organizations |

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Sponsorship Strategist Gail Bower

  • Organizations hire Gail Bower as their revenue strategist. She works with nonprofit organizations to put more money in their missions and with mid-market and larger firms to put more mission in their money. An expert on nonprofit-corporate partnerships, she is the author of "How to Jump-start Your Sponsorship Strategy in Tough Times." Gail is a a professional consultant, coach, writer, and speaker, with more than 25 years’ experience in marketing and managing some of the country’s most important events, festivals, and sponsorships. A trusted media source, Gail’s been interviewed about her work for the New York Times, Wall Street Journal, Marketplace, and Time magazine. For more information, visit GailBower.com.

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How to Jump-Start Your Sponsorship Strategy

  • Gail Bower's Guidebook: How to Jump-start Your Sponsorship Strategy in Tough Times
    Does the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts? Marketing and sponsorship strategist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today. “A professional GPS system to keep you on a successful track.” - Steven Wood Schmader, CFEE, President & CEO International Festivals & Events Association (IFEA World)

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