Sponsorship Strategist

Time warp and early adopters

For a 2 minute reality check on how much our lives have changed from the expansion, evolution, and proliferation of media, check out this video on the future of newspapers. At 1:34 minutes, take note of the title given to the subject, an early adopter of new technology. Take a moment to catch your breath and reflect on how much the media landscape has changed. Read more →

Reflections on Buckets for the Cure

After the cause marketing blogosphere lit up with criticism of Susan G. Komen for the Cure's 2010 partnership with Kentucky Fried Chicken, the Cause Marketing Forum reached out to Komen for insights into why it had decided to forge what it knew would be a controversial relationship.Margo K. Lucero, the organization's director of global corporate relations, penned this response: via causemarketingforum.com In fairness to all sides of this issue, I'm posting Komen's rationale for the Buckets campaign. I'm curious: what are your thoughts? What would your organization do? Read more →

Sponsorship nightmare

More than 1.5 million people around the world will Race for the Cure this month and into the fall to raise funds and awareness for breast cancer. The 27-year effort has been a tremendous success, rallying communities everywhere to think pink. As I've noted previously, however, over-saturation and overkill of the color pink with seemingly every business jumping on the band wagon cause no business to really stand out. With so much pink, consumers become numb to corporate involvement. Until now. KFC has launched Buckets for the Cure(TM), attempting "to make the single largest donation in the history of Susan... Read more →