« R.N.C. Spends Thousands on Jets, Limos and Clubs - NYTimes.com | Main | Trust and the Medium »

Thursday, April 22, 2010

IFEA Book Reviewer Calls Gail's Corporate Sponsorship Guidebook a "Must-Read"

IFEA, the leading industry association for festival and event leaders worldwide, released its review by Ira L. Rosen, CFEE, of my guidebook, How to Jump-start Your Sponsorship Strategy in Tough Times, in the latest issue of ie magazine. See below and scroll to page 15 to read why he believes the book's ideas and recommendations are "incredibly valuable."

As a special bonus, if you scroll to page 32 in the magazine, you can also read an article I wrote, entitled 5 Trends in Corporate Sponsorship and What They Mean for You.

Posted by on Thursday, April 22, 2010 in Books, Corporate sponsorship, Events, Festivals, Nonprofit organizations, sponsorship sales |

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.

My Photo

Sponsorship Strategist Gail Bower

  • Organizations hire Gail Bower as their revenue strategist. She works with nonprofit organizations to put more money in their missions and with mid-market and larger firms to put more mission in their money. An expert on nonprofit-corporate partnerships, she is the author of "How to Jump-start Your Sponsorship Strategy in Tough Times." Gail is a a professional consultant, coach, writer, and speaker, with more than 25 years’ experience in marketing and managing some of the country’s most important events, festivals, and sponsorships. A trusted media source, Gail’s been interviewed about her work for the New York Times, Wall Street Journal, Marketplace, and Time magazine. For more information, visit GailBower.com.

My Other Accounts

Your email address:


Powered by FeedBlitz

Subscribe to this blog's feed

How to Jump-Start Your Sponsorship Strategy

  • Gail Bower's Guidebook: How to Jump-start Your Sponsorship Strategy in Tough Times
    Does the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts? Marketing and sponsorship strategist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today. “A professional GPS system to keep you on a successful track.” - Steven Wood Schmader, CFEE, President & CEO International Festivals & Events Association (IFEA World)

Categories

Archives

More...