« Opening Ceremony, Part 2 #olympicsponsorship | Main | Does my dry cleaner have a corporate sponsor? »

Saturday, February 13, 2010

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Shame for Sunoco to give up the opportunity, but based on Wawa's integration in the Susan G Komen Race for the Cure, they "get" sponsorship. At last year's Franklin Forum, a Wawa Marketer presented with the ED of SGKRFTC and talked about how Wawa and its employees have embraced the cause and the event. It will be interesting to see if they continue that partnership and if they do - how they manage to sustain both.

The comments to this entry are closed.

My Photo

Sponsorship Strategist Gail Bower

  • Organizations hire Gail Bower as their revenue strategist. She works with nonprofit organizations to put more money in their missions and with mid-market and larger firms to put more mission in their money. An expert on nonprofit-corporate partnerships, she is the author of "How to Jump-start Your Sponsorship Strategy in Tough Times." Gail is a a professional consultant, coach, writer, and speaker, with more than 25 years’ experience in marketing and managing some of the country’s most important events, festivals, and sponsorships. A trusted media source, Gail’s been interviewed about her work for the New York Times, Wall Street Journal, Marketplace, and Time magazine. For more information, visit GailBower.com.

My Other Accounts

Your email address:


Powered by FeedBlitz

How to Jump-Start Your Sponsorship Strategy

  • Gail Bower's Guidebook: How to Jump-start Your Sponsorship Strategy in Tough Times
    Does the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts? Marketing and sponsorship strategist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today. “A professional GPS system to keep you on a successful track.” - Steven Wood Schmader, CFEE, President & CEO International Festivals & Events Association (IFEA World)