Yesterday, navigating my way through the snowy, slushy streets, I got some free instant coffee. Across the street from Starbucks.
Nescafé is taking on Starbucks and its new instant coffee. Starbucks' instant coffee took on Nescafé when it introduced its instant product, causing Nescafé to modernize its product. Interesting.
Inside these envelopes from the Nescafé Team (as they preferred to be identified) are six different blends and flavors, making a substantial sample.
Guerilla marketing for guerilla product development? Maybe. Or maybe just healthy competition.
Either way, Nescafé and Starbucks (perhaps undergoing a midlife crisis?) might benefit from your corporate sponsorship opportunity, if you let them conduct their sampling. Perfect for a conference or business meeting or a food event, where you can set up a pot of hot water.
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