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Friday, July 10, 2009

New Book Launched

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Book with Wings, Anselm Kiefer at the Modern Art Museum, Fort Worth

My new book, How to Jump-start Your Sponsorship Strategy in Tough Times, officially launched yesterday at the Texas Festival & Event Association's 2009 Conference, where I conducted a 3-hour workshop. 

IMG_0878Drawn from the book and a recent teleseminar by the same name, "Bailouts & Politics: The Effect on Sponsorship and What it Means for You" provided event leaders with ideas and sales strategies to improve their corporate sponsorship results in this economy. If you missed it, join me today for a 90-minute session at 8:30 a.m.

(At right, Woman Addressing the Public, by Joan Miro, at The Kimbell Museum.)

By the way, Fort Worth, Texas, has some terrific museums, where I spent my afternoon yesterday. Check out the Kimbell Museum, the Modern Art Museum, Fort Worth, and the Amon Carter Museum, presently showing a wonderful exhibit of African American works on paper from The Harmon & Harriet Kelley Collection. 



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The Kimbell Museum, architect Louis Kahn.



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Modern Art Museum, Fort Worth, architect Tadao Ando







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Richard Serra's Vortex at the Modern

Posted by on Friday, July 10, 2009 in Books, Corporate sponsorship, Events, Festivals, the arts |

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Sponsorship Strategist Gail Bower

  • Organizations hire Gail Bower as their revenue strategist. She works with nonprofit organizations to put more money in their missions and with mid-market and larger firms to put more mission in their money. An expert on nonprofit-corporate partnerships, she is the author of "How to Jump-start Your Sponsorship Strategy in Tough Times." Gail is a a professional consultant, coach, writer, and speaker, with more than 25 years’ experience in marketing and managing some of the country’s most important events, festivals, and sponsorships. A trusted media source, Gail’s been interviewed about her work for the New York Times, Wall Street Journal, Marketplace, and Time magazine. For more information, visit GailBower.com.

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How to Jump-Start Your Sponsorship Strategy

  • Gail Bower's Guidebook: How to Jump-start Your Sponsorship Strategy in Tough Times
    Does the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts? Marketing and sponsorship strategist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today. “A professional GPS system to keep you on a successful track.” - Steven Wood Schmader, CFEE, President & CEO International Festivals & Events Association (IFEA World)

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