Corporate Sponsorship is Not Dead

If you were in Philadelphia today and needed an inspirational experience to revive your sponsorship selling efforts or to inject some creativity into your own corporate program, the Arts & Business Council's annual luncheon and awards presentation was the place to be. Story after story about the super heros who make the business of the arts an art form inspired everyone. (It was also a fine example of elegant corporate sponsorship integration and activation.)

And for those of you disheartened by media reports about the state of our economy and what it means for sponsorship, take heart. Sponsorship is not dead. 

You can read more in this article in Time magazine. I had the opportunity to speak with the reporter about how corporations and communities benefit from corporate support of the arts, themes echoed at today's luncheon.

Even better, seek communities, like the Arts & Business Council's, that are talking about positive initiatives, programs, and collaborations. It will help you look for and think about opportunities in a fresh way.

Comments

[rick maurer]

Gail -

Thanks for the welcome reminder that there are things we can do even in this dismal economy.

Rick