You may have heard that I am looking for great ideas about events — event concepts, operational techniques, event components, marketing for events. What is the best idea you have for an event or how you operate an event that you can share? I'm presenting a webinar on May 30 for IFEA, the International Festival & Event Association, called 60 Ideas in 60 Minutes. Everyone who enters the contest will receive a copy of the PowerPoint. That means by sharing 1 idea, you'll receive 60 back. Pretty good ROI, right? The winner of the best idea will receive a webinar... Read more →
Yesterday morning I "hungout" with Emily Guerrero, Communications Director at the Prince Williams Chamber of Commerce, in Prince William County, Virginia, and Mike Hoover, President of TML a Xerox Company and a Chamber member, via Google Hangout, as a sneak preview for their June 14 event where I'll be the keynote speaker. Take a look and find out what Mike and his team value about partnering with nonprofit organizations. For event details and to register, visit the Chamber's event calendar for the June 14 event. Read more →
I don't know about you, but the Daylight Savings Time change has got me all mixed up. My sleep patterns are off, I feel groggy, and I'm racing to reestablish my circadian rhythm. Just like our bodies' biological rhythms, sponsorship development has a rhythm, too. Are you in the optimum rhythm? Or do you feel a little off? Here are few signs to help you recognize that you're off-beat. Stressed. You're feeling super-stressed about landing sponsors ASAP because your event is only a couple months away. Conflicted. You really should be tending to other tasks and activities to ensure that... Read more →
The Opening Ceremony of the 2012 Summer Olympics kicks off today, and let's hope the spirit of the Olympics kicks in. As you may recall from your world history lessons, the original intention of the games is for the world's nations to set aside strife, come together in peace, and celebrate human achievement. From what I've read, these games have seen lots of strife, sometimes from the International Olympic Committee (IOC) and the London organizers themselves. A few highlights: McDonald's and Coca-Cola have come under attack for sponsoring the athletic event because of the obesity problems that many countries face.... Read more →
More good sponsorship news today. (See my earlier post.) Are these signs that we might like sponsors more now, since the days of TARP and bailouts? The New York State Senate issued a resolution today, proclaiming June "Jazz Month" in honor of the 35th Anniversary of Freihofer's Saratoga Jazz Festival, produced for the Saratoga Performing Arts Center by my dear friend and colleague Dan Melnick, president of Absolutely Live Entertainment, and their teams. The festival –– founded by George Wein of legendary Newport Jazz Festival and Newport Folk Festival fame, among a whole host of important music events –– has... Read more →
In my last post, I promised to report back on what I discovered at the Philadelphia International Flower Show, the theme for which was Hawaii. Apparently the show made changes to the layout since 2011, a year I did not attend. I, for one, found the new layout a little frustrating and chaotic, but the changes I want to address here have to do with sponsorship. Subaru seems to have stepped up its role in the sponsorship hierarchy for the Flower Show and was one of only two companies to be really woven nicely into the main event. You couldn't... Read more →
Want to ensure that your sponsorship of an event or cause really delivers the ROI you intend? That requires one step. Be an active sponsor. Don't just send a check and a logo and sit back and wait for the results to tally. Instead make a deep organizational commitment and investment so that the check and logo you do send off are in service to the results you're trying to achieve. Let me show you what I mean. Today is the first day of one of the best sponsored events in Philadelphia –– the Philadelphia International Flower Show –– and... Read more →
I'll be presenting a seminar on Thursday, February 2, 2012, 7:30-10 a.m., for the Boston Business Journal, called Creating More Powerful Partnerships & Sponsorships, and I hope to see you there. Whether you buy or sell sponsorship, in a nonprofit or for profit setting, you'll leave with lots of ideas on how to improve your sponsorship results. The networking opportunities will be tremendous – how often do you have the opportunity to get together with other sponsorship specialists, on both sides of the table? – and definitely worth getting up early for. If that's not enough for you, check this... Read more →
Live from Philadelphia, where the tradition is to watch (mostly) men in dresses and "golden slippers" do the Mummers' Strut along Broad Street. Why? Who knows? HAPPY NEW YEAR! Here's to a great year, having as much fun as these guys! Read more →
Gail Bower transforms organizational complexity into strategies that result in sustainable revenue, increased growth, and greater value. Author of "How to Jump-start Your Sponsorship Strategy in Tough Times," she’s a professional consultant, coach, writer, and speaker, with more than 25 years’ experience in marketing and managing some of the country’s most important events, festivals, and sponsorships. A trusted media source, Gail’s been quoted in Time magazine, Fox Small Business Center, MPI’s One+ magazine, among many others. Visit GailBower.com for more information.
Gail Bower's Guidebook: How to Jump-start Your Sponsorship Strategy in Tough Times
Does the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts?
Marketing and sponsorship strategist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today.
“A professional GPS system to keep you on a successful track.”
- Steven Wood Schmader, CFEE,
President & CEO
International Festivals & Events Association (IFEA