You’re thinking about your next career opportunity, and you’re ready to take your next step towards a new position in sponsorship. You’re ready for a new challenge. Good for you, and congratulations! Evolution, continuous learning, and challenging ourselves are what make life — and us as individuals — more interesting. Go for it! That new corporate sponsorship job may sound great, but is it? Or will it drag you into the quicksand? Before you sign on the dotted line, however, don’t get caught in the quicksand of sponsorship positions. These are jobs that may sound great but actually may drag... Read more →
If you sell sponsorship, you should hope that your prospects read Seth Godin's influential blog because today's post endorses sponsorship. Godin cites several reasons why corporate sponsorship is a good medium, particularly for reaching "an elite or allusive demographic," in an era of exploding media options. (I wrote about this very topic earlier in the explosion, which you can read here, making the case for why sponsorship is a highly effective choice among our fragmenting, proliferating media.) He encourages people seeking sponsorship to understand more about why corporations sponsor to begin with and notes five reasons: Substitute for advertising. Bragging... Read more →
I will collaborate again with the Baltimore Business Journal next Friday for a special workshop for nonprofit leaders, designed to enhance results with corporate sponsorship. Corporate Sponsorship Workshop We'll start the morning with Partnering with Corporations: Five Strategies to Increase Sponsorship Income during which attendees will learn to: Increase the value of sponsorship opportunities Improve the fee structure of sponsorship offerings Enhance the structure of opportunities to increase revenue and marketing exposure Explore sponsorship opportunities for programs and other initiatives, not just events Expand and nurture networks so building partnerships comes naturally. Roundtable Afterwards, for those who'd like to take... Read more →
It's a new year and an excellent time to consider your sponsorship operation anew. Here are 13 practices by both corporations and sponsorship sellers that are a good place to start. Time to let these dated, ineffective behaviors or operations go. Suggestions for corporate sponsors. Online forms. The conundrum is that you receive tons of proposals that don't begin to meet your objectives. I get it. My company receives enough off-the-mark sponsorship proposals to make the extrapolation easy. But here's the thing: you're turning away good opportunities and the potential for meaningful relationships with organizations that won't waste their time.... Read more →
One of the biggest challenges organizations and event producers face in their sponsorship development efforts is how to actually approach potential corporate sponsors with confidence. If you'll be in Philadelphia on Thursdsay, August 16, 2012, join me for a workshop with the Philadelphia Business Journal and colleague Robb Pardee. Supercharge Your Nonprofit will provide you with the tools, approach, process, and confidence to take action and introduce the value you have to offer to potential corporate partners. Cultivating Powerful Partnerships with Corporations Walking through the doorway into a prospective partner’s office can be a thrilling or anxiety-provoking moment. Join marketing... Read more →
More good sponsorship news today. (See my earlier post.) Are these signs that we might like sponsors more now, since the days of TARP and bailouts? The New York State Senate issued a resolution today, proclaiming June "Jazz Month" in honor of the 35th Anniversary of Freihofer's Saratoga Jazz Festival, produced for the Saratoga Performing Arts Center by my dear friend and colleague Dan Melnick, president of Absolutely Live Entertainment, and their teams. The festival –– founded by George Wein of legendary Newport Jazz Festival and Newport Folk Festival fame, among a whole host of important music events –– has... Read more →
If you're a sponsorship buyer or seller in the Washington, DC, metro area and would benefit from an infusion of ideas and techniques, you're invited to a sponsorship workshop presented by the Washington Business Journal and Gail Bower on Friday, June 15. (If you're not in DC or Northern Virginia, but know someone who is, please share this post.) Creating More Powerful Partnerships & Sponsorships Friday, June 15, 2012 Corporate sponsorship is a marketing vehicle that fosters a face-to-face experience between a business and the audiences drawn together by a cause, passion, or purpose. It’s a connection and exchange of... Read more →
Early in February, at an event I partnered on with the Boston Business Journal, Ray Hoefling, Senior Vice President, Commercial Banking, at Webster Bank was our special guest. Audiences had an opportunity to hear some of the creative ways Webster Bank, a well-known Connecticut brand, is engaging sponsorship, particularly with the nonprofit sector, to introduce its brand and build relationships in a competitive market. When we opened it up to the audience for questions, the first one was a familiar refrain. A gentleman wanted to know how he could reach Hoefling or the proper decision maker, something that he was... Read more →
Gail Bower transforms organizational complexity into strategies that result in sustainable revenue, increased growth, and greater value. Author of "How to Jump-start Your Sponsorship Strategy in Tough Times," she’s a professional consultant, coach, writer, and speaker, with more than 25 years’ experience in marketing and managing some of the country’s most important events, festivals, and sponsorships. A trusted media source, Gail’s been quoted in Time magazine, Fox Small Business Center, MPI’s One+ magazine, among many others. Visit GailBower.com for more information.
Gail Bower's Guidebook: How to Jump-start Your Sponsorship Strategy in Tough Times
Does the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts?
Marketing and sponsorship strategist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today.
“A professional GPS system to keep you on a successful track.”
- Steven Wood Schmader, CFEE,
President & CEO
International Festivals & Events Association (IFEA