Jackson Hewitt: Think sponsorship

Monday, January 23, 2012

If ever a marketing campaign cried out for a sponsorship component, it's this one. Check it out.

Jackson Hewitt, how about a dance party on April 16 for all new and existing customers?

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Who is Gail Bower?

Gail Bower is president of Bower & Co. Consulting LLC, a firm that specializes in dramatically raising the visibility, revenue, and impact of non-profit organizations. She’s a professional consultant, writer, and speaker, with more than 20 years of experience managing some of the country’s most important events, festivals and sponsorships and implementing marketing programs for clients. Launched in 1987, today Bower & Co. improves the effectiveness and results of clients’ marketing, events, and corporate sponsorship programs.

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