Jackson Hewitt: Think sponsorship

Monday, January 23, 2012

If ever a marketing campaign cried out for a sponsorship component, it's this one. Check it out.

Jackson Hewitt, how about a dance party on April 16 for all new and existing customers?

Posted by Gail Bower on Monday, January 23, 2012 in Corporate sponsorship, creativity | Permalink

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Who is Gail Bower?

Gail Bower is president of Bower & Co. Consulting LLC, a firm that specializes in dramatically raising the visibility, revenue, and impact of non-profit organizations. She’s a professional consultant, writer, and speaker, with more than 20 years of experience managing some of the country’s most important events, festivals and sponsorships and implementing marketing programs for clients. Launched in 1987, today Bower & Co. improves the effectiveness and results of clients’ marketing, events, and corporate sponsorship programs.

How to Jump-Start Your Sponsorship Strategy

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Does the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts? Marketing and sponsorship specialist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today. “A professional GPS system to keep you on a successful track.” - Steven Wood Schmader, CFEE, President & CEO International Festivals & Events Association (IFEA World)

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Monday, January 23, 2012