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Friday, December 09, 2011

A novel approach to engaging corporations in your city or cause

As you head out for the weekend, here's some inspiration on how you might engage corporations in your cause or in your community. Norte Beer of northern Argentina flips social conventions, cleans up towns, and makes girlfriends fall in love with their guys, out with the guys. Enjoy!

Posted by on Friday, December 09, 2011 in cause, cause marketing, Corporate sponsors, Corporate sponsorship, Municipal/destination sponsorship |

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Who is Gail Bower?

  • Gail Bower is president of Bower & Co. Consulting LLC, a firm that specializes in dramatically raising the visibility, revenue, and impact of non-profit organizations. She’s a professional consultant, writer, and speaker, with more than 20 years of experience managing some of the country’s most important events, festivals and sponsorships and implementing marketing programs for clients. Launched in 1987, today Bower & Co. improves the effectiveness and results of clients’ marketing, events, and corporate sponsorship programs.

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How to Jump-Start Your Sponsorship Strategy

  • Gail Bower's New Guidebook
    Does the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts? Marketing and sponsorship specialist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today. “A professional GPS system to keep you on a successful track.” - Steven Wood Schmader, CFEE, President & CEO International Festivals & Events Association (IFEA World)

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