When Dutch bank DBS went bankrupt and left the U.S. Speedskating team without a corporate sponsor, Stephen Colbert, the comedian-mock news anchor, and fans jumped in. You can get in on the action and be part of the Colbert Nation: click on Colbert Nation (bottom right) and donate.
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Thursday, February 11, 2010
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Who is Gail Bower?
- Gail Bower is president of Bower & Co. Consulting LLC, a firm that specializes in dramatically raising the visibility, revenue, and impact of non-profit organizations. She’s a professional consultant, writer, and speaker, with more than 20 years of experience managing some of the country’s most important events, festivals and sponsorships and implementing marketing programs for clients. Launched in 1987, today Bower & Co. improves the effectiveness and results of clients’ marketing, events, and corporate sponsorship programs.
How to Jump-Start Your Sponsorship Strategy
- Gail Bower's New GuidebookDoes the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts? Marketing and sponsorship specialist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today. “A professional GPS system to keep you on a successful track.” - Steven Wood Schmader, CFEE, President & CEO International Festivals & Events Association (IFEA World)
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