Another case for sponsorship and integration

Monday, September 14, 2009

Another case for sponsorship and integration

Finally some positive news coverage about the value of corporate sponsorship!

Check out this story about the Virgin FreeFest and the ways that sponsors contributed to the event in positive, appropriate, and resonant ways for concert goers. It's also a great example of how important live events and festivals are, bringing communities together and uplifting them.

What stands out for you in this story?

Posted by Gail Bower on Monday, September 14, 2009 in Corporate sponsors, Corporate sponsorship, Events, Festivals | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e55005624488330120a5c240d3970c

Listed below are links to weblogs that reference Another case for sponsorship and integration:

Comments

You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

Posted by: |

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:

Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Who is Gail Bower?

Gail Bower is president of Bower & Co. Consulting LLC, a firm that specializes in dramatically raising the visibility, revenue, and impact of non-profit organizations. She’s a professional consultant, writer, and speaker, with more than 20 years of experience managing some of the country’s most important events, festivals and sponsorships and implementing marketing programs for clients. Launched in 1987, today Bower & Co. improves the effectiveness and results of clients’ marketing, events, and corporate sponsorship programs.

How to Jump-Start Your Sponsorship Strategy

Gail Bower's New Guidebook
Does the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts? Marketing and sponsorship specialist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today. “A professional GPS system to keep you on a successful track.” - Steven Wood Schmader, CFEE, President & CEO International Festivals & Events Association (IFEA World)

Google Search

WWW
sponsorshipstrategist.com

Sponsorship Strategist

Monday, September 14, 2009